Mostly a regurgitation of Paul Graham's schlep blindness essay. The concept is amazing. Once you accept that there will be blind spots in your thinking and working, you are much more open to fault lines. I continue to explore new ideas. Rejecting ideas on the basis of the schlep is now out. (If at all, my subconscious can allow me to get to the real schelpy ones). Most of the work in ClearTax has been schelpy. Also Taxes in general are seen as a schelp. (I actually like exploring the design of the tax system and the shaping of people's behavior via taxation. My Dad used to tell us about this stuff as kids.) I dislike working on certain types of things. Email campaigns being an example (newsletter type stuff), SEO being another. @kingsidharth and Dad's constant prodding and a bit of open mindedness has changed things. Now the more schelpy a task is, the more I explore it (potentially leading to a new idea). The other thing is, I see it in others too. Which also informs choices in hiring/partnering up with them. ----There's a minor insight I would like to point out:Most people have a lot of energy and exuberance when they start working on an idea. At this point most schleps are undertaken with great enthusiasm. Later as the rubber meets the road, stamina starts to run out. Product/Market fit isn't achieved in the first go. More schleps loom as marketing, pitching customers, sales and support take priority over programming work. Many give up at this point. So one amazing hack is to front load the schleps. (Most hackers I know don't see programming as a schelp.) To front load a schlep, launch asap, so that you go out and pitch your customers and doing deals. David Rusenko of Weebly.com has a great post on this. (David is this super awesome person, who went out of his way to help us stay alive and keep shipping. And he hasn't ever met me.)