Paras (of visualwebsiteoptimizer.com) gave a talk at Triggr (triggr.in) and touched on the following:
There are three types of visitors on a website:
1. Buyer - She'll buy anyway. Will figure out/muddle through the UI and get things done.2. On the fence - This is the person we need to have a conversation with and convert.
3. Browser - This person will not buy today.
This "on-the-fence" person convertion is what I'll work next on in cleartax.in
The feedback is that we need to have a way to get engagement before creating a login. Login creation scares off a lot of people. Rightly and wrongly. This has been pointed out to me by both Pratiroop (of jaamun.in) and Sarvesh (of internshala.com)
But first we are fixing up issues for the "Buyer". Minor issues remain in going from a login to efile to checkout to done flow. I am taking a crack at that right now!